What should your own brand do when a shopper abandons their cart but the manufacturer still wants the sale? The top thing is to send the customer an email with a discount when considering the Face-Cream Foundation-Primer Formula Azelaic-Acid-Suspension Multi-Brightening Ordinary in the cart. The second most effective thing is to send an email without a price reduction. That raises the question showing how flexible do you want to be with regards to your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is tempting to do what you have to do to obtain the next sale but often that comes at the expense of future growth....Get Yours
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